Onboarding guide

This guide explains the qualification requirements and onboarding process for Embedded Finance credit products.

Before You Begin

Embedded Finance credit products are provided by Bettr. Bettr provides licensed per-country/region coverage with dedicated regional contact persons. The onboarding process involves both Bettr qualification and WorldFirst API integration.
Note: Contact your Bettr regional representative to initiate the credit qualification process before starting API integration.

Eligibility Requirements

Embedded Finance credit products use a data-driven credit assessment model. Most products do not require traditional collateral. Requirements vary by product:

Who qualifies?

  • B2C cross-border e-commerce businesses on Amazon, Shopee, TikTok Shop, AliExpress, Lazada, etc.
  • B2B general trade enterprises with accounts receivable from creditworthy buyers
  • OTA and advertising companies with recurring ad spend and revenue settlement cycles
  • SMEs without traditional bank financing access, including new enterprise clients since 2020

Onboarding Process

Step 1: Initial Contact and Qualification

  1. Contact your Bettr regional representative to initiate the credit qualification process
  1. Discuss your business type, target product, and financing needs
  1. Bettr determines applicable products and required documentation

Step 2: Documentation Submission

Provide the following:
  • Business registration documents — company registration certificate, business license
  • Transaction history — platform settlement records, bank statements (typically 6–12 months)
  • Platform flow data — settlement data from bound e-commerce platforms (Amazon, AliExpress, Lazada, etc.)
  • Order data (for Order Loan) — confirmed purchase orders, historical order records
  • Receivables documentation (for Factoring) — invoices, buyer details, payment terms

Step 3: Credit Assessment

Bettr performs standardized credit assessment based on the submitted data:
  • Transaction data analysis — volume, frequency, consistency of settlement flows
  • Platform binding assessment — which e-commerce platforms settle through WorldFirst
  • Business profile evaluation — company type, industry, operating history
Note: Credit limit scales with your business. Platforms bound to WorldFirst settlement (e.g., Amazon) can achieve credit ratios of 1–3x monthly settlement flow. Unbound platforms receive lower credit weight.

Step 4: API Credentials

Once credit qualification is approved:
  1. Obtain API credentials from the WorldFirst developer portal
  1. Configure your webhook endpoint URL in the developer portal to receive credit event notifications
  1. Test API connectivity in the sandbox environment

Step 5: Platform Binding (for Ecosystem Integration)

If using Ecosystem Integration (AliExpress, Lazada, Tmall Global):
  1. Call
    ecosystem.bind
    to link your e-commerce platform accounts to WorldFirst
  1. This binding is used by Bettr for ongoing credit assessment and auto-repayment
  1. Call
    ecosystem.creditEligibility
    to verify eligibility for embedded credit on each platform

Credit Line Activation

After onboarding is complete:
  1. Call
    creditLines.create
    to submit your credit line application
  1. Subscribe to
    creditLines.*
    webhooks for approval status updates
  1. Upon approval (
    creditLines.APPROVED
    ), verify your credit limit via
    creditLines.query
For Order Loan, call
orderLoans.create
with your order data.
For Factoring, call
factoringApplications.create
or
factoringPool.create
depending on your use case.
For VCC Credit Payment, call
vccCredit.create
— approval typically takes 3 minutes.

Webhook Configuration

Subscribe to the following events for your chosen products:
Webhook best practices:
  • Verify webhook signatures using the provided signing key
  • Implement idempotent processing — use
    event_id
    for deduplication
  • Respond with HTTP 200 within 5 seconds to acknowledge receipt
  • Webhooks may be retried — design for at-least-once delivery

Regional Contacts

Bettr provides dedicated regional contact persons. Reach out to your regional representative for:
  • Credit qualification initiation
  • Product suitability assessment
  • Documentation guidance
  • Ongoing credit limit reviews and adjustments

Next Steps

Once onboarding is complete, proceed to the Quick Start guide for step-by-step API integration instructions.